In May 2011, the Farm Labor Organizing Committee (FLOC) staged a demonstration, march and rally in Winston-Salem, NC to promote the rights and welfare of tobacco workers. The demonstration took place outside the annual Reynolds American shareholders' meeting.
A major goal was to encourage Reynolds to discuss with FLOC its responsibilities to farm workers in its supply chain.
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The numerous participants were restricted to a half-block stretch of sidewalk adjacent to Reynolds headquarters during the demonstration.
Less constrained was a subsequent march through downtown Winston-Salem streets to the rally site.